For Manufacturers
Enquiry Management
Complete visibility of every enquiry across your retailer network, without dictating how your retailers work. We give manufacturers what they need to know while giving retailers the freedom to operate in the way that suits them.
NETWORK VISIBILITY WITHOUT NETWORK FRICTION.
MOTORDAT is an automotive enquiry management platform for manufacturers who need full visibility across their retailer network without forcing system change.
Instead of mandating a single OEM system, MOTORDAT connects with existing dealer platforms or operates directly where needed. Enquiries from manufacturer websites, finance partners and advertising platforms are captured, tracked and managed in one place.
Retailers can use MOTORDAT directly or integrate their existing systems. Lead data and outcomes flow back automatically, ensuring full visibility for manufacturers. For retailers already using MOTORDAT, OEM leads appear directly within their existing workflow, with no change to their process.
This gives manufacturers a complete view of enquiry handling and performance across the dealer network, from first contact through to final outcome.
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KEY FEATURES.
AUTOMATIC LEAD DISTRIBUTION.
All leads from key sources are captured automatically and routed to the correct retailer in real time. Your manufacturer website, finance partners, Auto Trader and other platforms all feed directly into the system, removing manual allocation.
RESPONSE TIME MONITORING.
See how quickly retailers respond to your leads across the network, whether they use MOTORDAT or their own integrated systems. Response time is a key lead management metric, visible at network, regional and retailer level.
INTEGRATION FIRST APPROACH.
Dealers can keep their existing enquiry systems. We integrate directly, sending enquiries into their platforms and receiving updates back, ensuring full visibility with no change to their workflow.
NETWORK OUTCOME TRACKING.
Capture key outcomes across all retailers, including test drives, orders, cancellations, lost sales and delivery data. Link results to lead sources to understand true conversion performance by channel and identify where marketing investment delivers results.
ORDERING SYSTEM INTEGRATION.
Direct integration with manufacturer ordering systems connects enquiry data to orders and deliveries. This provides a clear view of conversion performance and supports network reporting and forecasting.
FINANCE HOUSE INTEGRATION.
Integrate with preferred finance partners to track finance enquiries and applications alongside all other lead types. Gain a complete view of the customer journey from initial enquiry through to funding.
HOW IT WORKS.
Connect Every Lead Source
We integrate all lead sources in your manufacturer programme, including your website, finance partners, advertising platforms and dealer website providers. Leads are captured instantly and routed to the correct retailer with no manual intervention.
Retailers can use MOTORDAT or integrate existing systems. Either way, leads are delivered and managed seamlessly, giving full manufacturer visibility from first contact.
Monitor Without Mandating
Response times, activity and outcomes are tracked across all retailers, whether they use MOTORDAT or their own systems. View performance at network, regional and dealer level, including responses, test drives, orders and lost sales.
Retailers can continue using their own lead management systems, with all activity and outcomes fed back into MOTORDAT automatically. No process changes or extra systems required.
Connect Lead Data with Orders
Integration with your manufacturer ordering system links enquiry data to orders and deliveries, giving a complete view of performance from enquiry to delivery.
Lost sales, cancellations and conversion rates by source, region and retailer feed into reporting and forecasting, supporting better decision making and network performance management.
FULL NETWORK VISIBILITY. ZERO NETWORK FRICTION.
Book a demo to see how MOTORDAT gives you the visibility you need without changing how your retailers operate.
Our friendly and knowledgeable team are on hand Mon-Fri, 9am - 5:30pm (exc Bank Holidays).