For Manufacturers
Marketing & Events Management
Targeted marketing to the customers who contacted you, a powerful events capture app for manufacturer and co-funded dealer events, and full visibility of enquiry outcomes from first contact to final conversion.
YOUR CUSTOMERS. YOUR DATA. YOUR MARKETING.
MOTORDAT clearly separates manufacturer generated enquiries from those generated by retailers, giving OEMs visibility of their own customer data without impacting retailer relationships.
Using data from enquiry management and ordering system integrations, manufacturers can deliver targeted email and SMS campaigns to their customer base. Where preferred, we integrate with existing CRM providers, enabling seamless data flow without requiring any changes to their existing systems.
MOTORDAT also includes an events capture application for manufacturer led and co-funded dealer events. All event leads are automatically captured and fed into enquiry management, giving complete visibility of activity and conversion performance.
Book A Demo
KEY FEATURES.
MANUFACTURER CUSTOMER MARKETING.
Send targeted email and SMS campaigns to customers who originally contacted the manufacturer, using data held within MOTORDAT. A clear data boundary ensures you are only marketing to your own customers.
CRM PARTNER INTEGRATION.
We integrate with your existing CRM platform, feeding data into your system so you can continue running marketing campaigns without disruption, while still benefiting from MOTORDAT's data and reporting.
MANUFACTURER EVENTS APP.
A tablet friendly app for manufacturer led events, including motor shows, test drive days and brand activations. Customer details are captured instantly and enquiries are sent to the correct dealer.
CO FUNDED DEALER EVENTS APP.
A second version of the events app for manufacturer funded or co funded dealer events. Enquiries go directly to the dealer, while the manufacturer retains full visibility from activity through to conversion.
AUTOMATIC ENQUIRY DISTRIBUTION.
Leads from manufacturer events are automatically sent to the correct dealer. Customers either choose a preferred dealer or are matched by postcode, ensuring immediate follow up.
END TO END CONVERSION TRACKING.
Track every event enquiry from initial capture through to outcome, including test drives, orders, deliveries and lost sales. See beyond volume to how each enquiry converts.
HOW IT WORKS.
Market to Your Customers
Use MOTORDAT customer data to run targeted email and SMS marketing campaigns. Connect to your CRM platform to execute campaigns through your existing systems.
Manufacturer and retailer data is kept separate, ensuring accurate audience targeting and supporting dealer relationships.
Capture Every Lead at Every Event
Capture every lead, instantly. At manufacturer events, staff use a tablet app to log customer details in seconds, automatically matching each enquiry to the nearest dealer via postcode for immediate follow-up. No paperwork, no delays, no lost opportunities.
For co funded dealer events, leads route directly to the participating dealer, while manufacturers retain full visibility to track performance and ROI in real time.
Track Every Lead to Its Conclusion
Turn every event into measurable results. All captured enquiries flow into the MOTORDAT enquiry management system, enabling full funnel tracking from first interaction to final outcome. Monitor test drives, orders, deliveries and lost sales with complete transparency.
Gain actionable insights that transform event activity from a brand exercise into a data driven ROI focused strategy.
EVERY EVENT. EVERY LEAD. FULLY TRACKED.
Book a demo to see how MOTORDAT captures, distributes and tracks every event enquiry.
Our friendly and knowledgeable team are on hand Mon-Fri, 9am - 5:30pm (exc Bank Holidays).