For Manufacturers
Reporting Intelligence
The full picture of your network, in one place. Enquiry performance, sales pipeline, aftersales efficiency and ordering data brought together into reporting that is accurate, consistent and detailed enough to act on.
WHERE ALL DATA COMES TOGETHER.
A clear view of your dealer network depends on connected data. Most automotive manufacturers hold data across ordering systems, dealer reporting and CRM platforms, but it sits in silos and lacks consistency. MOTORDAT brings that data together into a single, consistent view.
MOTORDAT connects enquiry management, ordering systems and aftersales data to create a complete OEM reporting platform. Track the full customer and vehicle journey, from lead generation and dealer response to order, delivery and aftersales activity, in one place.
Unlike traditional reporting tools, MOTORDAT uses live transactional data, not dealer self-reporting. This ensures accurate dealer network reporting, consistent data standardisation and reliable insights across all markets.
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KEY FEATURES.
ENQUIRY AND LEAD PERFORMANCE.
Track lead source performance across your dealer network, including enquiry volumes, allocation, response times, conversion and drop off. Full channel tracking gives a clear view of marketing effectiveness.
PIPELINE AND FORECASTING.
By connecting enquiry and ordering data, MOTORDAT shows what is sold, contracted and due for delivery. Combined with conversion rates, this gives a clear, reliable view of your pipeline.
AFTERSALES PERFORMANCE REPORTING.
Measure service performance alongside sales and enquiry data in one environment. Analyse service efficiency, Time with Dealer, work types and opcode-level detail, and identify links between aftersales activity and sales performance.
NETWORK LEVEL INTELLIGENCE.
Access consistent reporting at every level of your organisation. From global network view to country, regional and dealer level, all data is aligned, making performance comparisons clear across markets and teams.
DATA WITHOUT SELF REPORTING.
MOTORDAT uses data drawn directly from dealer systems and ordering platforms, removing reliance on manual reporting. The result is accurate, consistent insight based on real activity.
CROSS-MARKET CONSISTENCY.
MOTORDAT standardises data from different dealer systems and markets into one format. This allows straightforward, like for like comparison of network performance across countries.
HOW IT WORKS.
Bring All Data Together
MOTORDAT connects directly to your dealer DMS systems, manufacturer ordering platform, lead sources and any other relevant data sources. All data flows into a single reporting environment and is standardised for consistent comparison across sources.
Because enquiry distribution, aftersales extraction and ordering integration sit within the same platform, reporting does not rely on separate tools or siloed systems. Everything is captured and structured in one place.
See the Right Picture at Every Level
National teams, country managers, regional managers and dealer level users each see data relevant to their role. For manufacturers operating across multiple markets, the platform supports country-level reporting and multiple languages within a clear hierarchy.
Reporting can be tailored to each manufacturer's programme needs, ensuring key metrics are surfaced clearly rather than lost in standard reporting structures.
Act on What the Data Tells You
Effective reporting is about action, not just visibility. MOTORDAT helps identify strong performance, areas needing support and systemic issues across the network, rather than only at individual dealer level.
As requirements evolve, the platform adapts. New data sources, metrics and reporting views can be added as your understanding of network performance develops over time.
THE FULL PICTURE OF YOUR NETWORK.
Book a demo to see how MOTORDAT connects enquiry, sales, ordering and aftersales data into a single, consistent view.
Our friendly and knowledgeable team are on hand Mon-Fri, 9am - 5:30pm (exc Bank Holidays).