For Retailers
Enquiry Management
From the moment a customer makes contact to the moment they drive away, MOTORDAT manages every step of the enquiry and sales process for your dealership.
EVERY ENQUIRY. EVERY STEP. FULL CONTROL.
MOTORDAT's automotive enquiry and lead management system integrates with your dealership website and leading automotive platforms, capturing every sales enquiry the moment it arrives. Whether a customer walks in, calls or submits an online form, every interaction is tracked and managed in one central system.
From first contact to delivery, MOTORDAT supports your entire dealership sales process – capturing vehicle interest, managing part exchanges, processing finance applications and tracking orders through to completion. It is more than a CRM – it is a complete automotive sales management platform built for automotive dealers.
Working seamlessly with Stock Management, the platform keeps your sales pipeline and vehicle inventory fully aligned. When a deal is agreed, vehicles are automatically removed from advertising, and if a deal falls through, they are returned to sale instantly – ensuring your stock and sales data are always in sync.
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KEY FEATURES.
ENQUIRY CAPTURE.
Capture every sales enquiry instantly, whether from phone, showroom or online channels. Returning customers are recognised automatically, with details pre populated so your team can focus on selling, not admin.
RESPONSE TIME TRACKING.
Track enquiry response times across your dealership. See how quickly salespeople respond to new leads and follow up existing enquiries, helping improve speed of response and conversion rates.
SALES CONVERSION REPORTING.
Monitor every stage of the dealership sales process in one place. Identify where enquiries convert and where they drop off, so you can take action and improve overall sales performance.
AUTOMATED FOLLOW UP MANAGEMENT.
Ensure every enquiry has a clear next step. Overdue or missing follow ups are automatically flagged, helping your team stay on top of leads and preventing missed opportunities.
SALES PIPELINE VISIBILITY.
Get a clear, real time view of your sales pipeline, including every live enquiry, its stage and next action. Keep your team aligned and ensure no deal is overlooked.
REVENUE ATTRIBUTION.
Track every sale back to its original lead source. Gain accurate insight into which marketing channels drive results, so you can optimise spend and improve return on investment.
HOW IT WORKS.
Capture the Enquiry
Whether a customer calls, visits the showroom or submits an online form, every sales enquiry is captured instantly within the enquiry management system and assigned to the right salesperson. Returning customers are recognised automatically, with full customer history, previous interactions and vehicle interest data surfaced immediately – so every conversation starts with the right context.
Track & Follow Up
Every dealership enquiry always has a clear next action. Your team receives structured tasks and full visibility of follow ups, ensuring no opportunity is missed. Managers are alerted when enquiries go cold or are at risk, while sales performance is continuously monitored, with unusual activity flagged to help improve dealership performance.
Close & Report
When a deal is won or lost, the outcome and reason are recorded. Lost sales data feeds directly into reporting and analytics, helping dealerships identify gaps in the sales process and improve follow up to increase conversion rates.
GET STARTED TODAY.
Book a demo and see how MOTORDAT helps dealerships turn more opportunities into sales.
Our friendly and knowledgeable team are on hand Mon-Fri, 9am - 5:30pm (exc Bank Holidays).