For Retailers
Marketing & Surveys
Automated, trigger-based marketing and customer surveys that drive sales, protect satisfaction scores and make sure the right message reaches the right customer at exactly the right time.
RIGHT MESSAGE. RIGHT TIME. BETTER RESULTS FOR YOUR DEALERSHIP.
Effective automotive marketing goes beyond blanket email campaigns. MOTORDAT's automotive marketing platform integrates with your DMS, lead management system and customer data to deliver targeted, timely and personalised communications automatically.
From accessories upsell prompts after a vehicle sale to follow up surveys on lost enquiries and service reminders, every message is triggered by real customer activity. Event campaigns reach the customers most likely to attend. Once set up, the system runs in the background, supporting customer engagement across the full ownership cycle.
Built in email and SMS campaign tools support wider promotions, including new vehicle arrivals and seasonal offers. Performance reporting across sales teams and dealerships shows exactly what drives results, so you can optimise your marketing strategy.
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KEY FEATURES.
TRIGGER BASED AUTOMATED COMMUNICATIONS.
Set your data triggers and the system does the rest. Vehicle sold, enquiry lost, service due or finance expiring, each trigger sends the right personalised message automatically, with no manual input.
MASS EMAIL AND SMS CAMPAIGNS.
Send targeted campaigns to your full database or selected segments. Create on brand communications with the built in campaign builder, with SMS fallback to maximise reach.
AUTOMATED SURVEYS AND FEEDBACK.
Trigger surveys at key moments, including post enquiry, post purchase, post delivery and lost sales. Capture structured scores and detailed customer feedback.
LOST SALE RECOVERY.
Many non buying customers are still in market. Automated surveys and follow up help you understand why you lost the sale and give you a clear route to win it back.
DMS AND THIRD PARTY INTEGRATION.
Connect directly to your DMS, lead management system or MOTORDAT. Two way data sync keeps your marketing data accurate and up to date, with no manual work.
PERFORMANCE REPORTING AND COMPARISON.
Track campaign results, survey responses and individual performance. Compare teams and dealerships to see what drives results and where to focus for maximum impact.
HOW IT WORKS.
Connect Your Data and Set Your Triggers
Connect MOTORDAT to your DMS, lead management system or existing data. Set the triggers that matter to your business. A vehicle sold prompts an accessories message, a cold enquiry triggers a survey and a finance expiry triggers a renewal communication. You define the rules and the system runs automatically in the background.
For broadcast campaigns, build audiences from real transactional data using segmentation tools. Filter by vehicle, purchase date, service history, location and more to reach customers most likely to respond.
Create, Schedule and Deploy
Use the built-in campaign builder to create branded email and SMS communications. Automated triggers are set once and run continuously, while broadcast campaigns can be scheduled or sent immediately.
Messages are personalised using customer data to improve engagement, supported by whitelisted sender infrastructure for deliverability. SMS fallback ensures coverage when email data is unavailable.
Measure, Compare and Act
Track campaigns and surveys in real time, including opens, clicks, responses and completion rates. Management alerts highlight survey results that need attention, feeding directly into reporting alongside sales and enquiry performance data.
Compare performance by salesperson or dealership to identify trends, highlight training needs and act quickly where performance needs improvement.
SET IT AND FORGET IT.
With triggers in place, MOTORDAT automatically keeps your customers engaged. Book a demo and see it in action.
Our friendly and knowledgeable team are on hand Mon-Fri, 9am - 5:30pm (exc Bank Holidays).